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The easy way to get started in crowdfund investing
Crowdfund investing (CFI) is going to be the next big thing on Wall Street.� U.S. investment banks, brokerage houses, and law firms are gearing up for the creation and regulation of new financial products that will be available to the general public starting in early 2013.� The introduction of these products will revolutionize the financing of small businesses and startups for these key reasons:
- Entrepreneurs and small business owners, who have had difficulty obtaining capital through traditional means (such as bank loans and angel investors) in recent years, will have access to investors around the world through social media.
- For the first time, investors (so-called unqualified investors) will be able to purchase an equity stake in a business or new investment vehicle.
The Securities and Exchange Commission (SEC) is overseeing the creation of online portals that will allow entrepreneurs and small investors to connect. When these portals go live in 2013, Crowdfund Investing For Dummies will be on the front line to educate business owners, other entrepreneurs, and investors alike.
�Crowdfund Investing For Dummies will walk entrepreneurs and investors, like yourself, through this new investing experience, beginning with explaining how and why CFI developed and what the 2012 JOBS says about CFI.
Entrepreneurs will find out how much funding they can realistically raise through CFI; how to plan and launch a CFI campaign; how to manage the crowd after a campaign is successful; and how to work within the SEC’s regulations at every stage.�
�Investors will discover: the benefits and risks of CFI ;how much they can invest; how a CFI investment may fit into a broader investment portfolio; how to provide value to the business or project being funded; and how to bow out of an investment when the time is right.��
Crowdfund Investing For Dummies is an indispensable resource for long time investors and novice investors alike.
- Sales Rank: #841521 in Books
- Published on: 2013-02-11
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x .70" w x 7.40" l, 1.20 pounds
- Binding: Paperback
- 360 pages
From the Back Cover
Learn about:
- What crowdfund investing is and how you can raise money for your business
- The risks and rewards of crowdfund investing
- Maximizing the benefits and preventing fraud
Want to rise above the crowd in crowdfund investing?
Are you an investor or entrepreneur looking to get in on the newest big thing on Wall Street? Crowdfund Investing For Dummies walks you through this new investing experience, explaining everything you need to know about crowdfund investing: how much funding you can realistically raise; how to plan and launch a campaign; how to manage the crowd after a campaign is successful; and how to work within the SEC's regulations at every stage.
- Crowdfund Investing 101 — get an overview of how this form of private equity or debt investment works and what the potential benefits are to entrepreneurs, small businesses, and investors
- Make a plan — find out how to present a solid business plan, define your financial needs, and prepare for a crowdfund investing campaign
- Manage your campaign — discover how to market your pitch, tap into your social networks, prepare for potential problems related to your campaign, and successfully complete a crowdfund investing campaign
- Run with it — grasp how to communicate clearly and regularly with your crowd, avoid mistakes that could lead your investors to revolt, and keep your investors happy even when your plans are delayed
- Put the "I" in investor — get the 4-1-1 on how to measure risk and thoroughly examine opportunities available to you as a personal investor
Open the book and find:
- How the crowdfund investing concept evolved
- Why crowdfund investing gained bipartisan support
- Advice on planning your crowdfund investing campaign
- How to evaluate crowdfund investing opportunities
- Best practices in crowdfund investing
- SEC regulations you need to know
- Tips for building your crowd and your team
- Online links to informative videos
About the Author
Sherwood Neiss, Jason W. Best, and Zak Cassady-Dorion are the founders of Startup Exemption (developers of the crowdfund investing framework used in the 2012 JOBS Act). They deeply understand the process, rules, disclosures, and risks of capital formation from both the entrepreneur's and the investor's points of view.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Crowd funding know-how
By John Craig
At the time of this review we're just a couple days away from our Kickstarter launch for LucidBrake, and this book helped us prepare during the past few weeks in many ways. To have a successful campaign there are many details that need to be addressed, things people don't normally think of until they typically learn by trial and error. It's much better to catch those details deliberately ahead of time, and that's what this book has done for us. Crowd-funding is a really cool new way to help others, or yourself, to get a product or project launched, and this book provides a good kick start with the important details.
3 of 3 people found the following review helpful.
Crowdfund Investing for Dummies will keep you from being the dummy!
By Southern Mississippi
To start off, I just didn't quite "get" the whole concept of crowdfund investing. It was so...different...that I wasn't sure if it was fish or fowl. Its a new way of funding projects & startups that may not qualify for "traditional" funding. It uses social media too, and in a different way than most of us do. Most importantly, like all "For Dummies" books, it explained the concept in clear terminology.
While I'm not embarking on the reinvention of the pet rock, and have nothing in the works for crowdfunding to come into play personally, I feel much better understanding the concept. It's also a way for the "little guy" to make a difference with a relatively small investment, and then help fund something that is near and dear to them. I really like the concept once I understood it better.
Once again, a "For Dummies" book has prevented me from being the dummy. I'm glad I got the book, and it is definitely worth reading, even if you are not an entrepreneur or big time investor.
2 of 2 people found the following review helpful.
Excellent source material written in engaging, accessible style by very knowledgeable people
By Bart Motes
This impressive book is indispensable for anyone considering funding through crowds. Unlike many how to guides, this book was written by people who helped write the legislation that they discuss in the book. They also are experienced business-runners who have used the methods in the book. The importance of this cannot be understated. The authors' confidence and knowledge comes through in every page.
The cost to benefit ratio on this book makes it a no-brainer. Buy it now.
In a nutshell, the book describes how to work within a new SEC approved funding framework for investors seeking a return on their investment which employs a variant of the practice popularized by websites such as Kickstarter. A summary of the law is provided in the book, with an expanded treatment on a companion website. (Still, the authors urge retaining legal counsel, not only to ensure compliance but also to signal to investors that the business is run by serious folks. This is good advice, no one wants to run afoul of the SEC.)
I thought the organization was particularly strong, and liked the references to particular chapters in text. I found myself jumping around from one chapter to another to find out particular information, much like browsing Wikipedia. This is a good thing.
Beyond the technical stuff, the authors provide a great deal of useful "I wouldn't have thought of that" information. For instance, who to initially target, how to create a plausible business plan, and so on. I also enjoyed the fact that the book is written with a great deal of sympathy towards investors and is cognizant of the responsibilities that investment seekers bear towards their investors. The explanation of why the "all or nothing" model is best and fairest is a good example of this. The authors are not interested in promoting garbage get rich quick schemes and anyone looking for such a book will be quickly disabused of such notions within a few pages.
In sum, this book is a fantastic resource for anyone thinking of dipping their toe in the water. Some great info is available for free on the book's website (I'm not sure I can include it here, but a simple google should suffice), but anyone remotely serious will want to immediately get their own copy. As I mentioned at the outset, Crowdfund Investing for Dummies is a true rarity in that the authors basically started the segment.
Highly recommended.
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